Midwich, the largest AV distributor in Europe , has signed a distribution deal with Aqualite, an emergent supplier of IP66 rated weatherproof displays.
Specified and priced to help resellers make the most of opportunities presented by the summer sporting calendar, the Aqualite range of IP66 rated weatherproof displays is comprised of 32, 42 and 52-inch size formats with a choice of either LED or conventional backlighting. All Aqualite screens, whether LED backlit or standard, are fitted with anti-reflective glass, concealed USB and SD inputs, twin digital and analogue tuners, and a waterproof cable entry system that makes them ideal for hospitality and signage applications.
Lee Baker, Business Manager at Midwich, said: “All Aqualite IP66 rated displays are fitted with a 6mm panel of toughened, anti-reflective glass and offer 1,500 candelas of brightness with Full 1080p HD picture quality. The display itself is purpose built; it is not simply a screen set in a weatherproof casing. Aqualite weatherproof displays will find their niche in pub beer gardens and other outside venues, and resellers can expect to make 25% margin with additional added value opportunities.”
Kim Menen, the Director of Aqualite, said: “Midwich is a great choice to distribute the Aqualite range and this deal will undoubtedly strengthen the brand and increase awareness for a whole raft of applications. The product is not only a simple solution for the up and coming sports calendar, but also a digital signage revenue stream for the same clients best online casino in the future. Our three size formats are feature rich at what we believe is an affordable end-user price point and we already have further exciting new product developments on the horizon.”
Aqualite displays are available from Midwich and its sister companies: Owl Visual Systems, True Colours Distribution, Invision UK and Square One. Midwich also offers weatherproof displays from Sanyo.
About Midwich: Established in 1979, Midwich is the UK’s leading trade-only distributor of AV, IT and consumer electronics technology products. Midwich was named ‘Specialist Distributor of the Year’ at the Channel Awards 2004, 2005, 2006, 2007, 2008 and 2009; ‘AV Distributor of the Year’ at the AV Awards 2003, 2006, 2008 and 2009, and ‘AV Distributor of the Year’ at the Microscope ACE Awards 2007, 2008 and 2009. Midwich is currently ranked 215 on the Times Top Track 250 of private mid-market UK companies.