With the 2014 World Cup in Brazil this summer, brighter times are on the way for pubs, bars and hotels with beer gardens in the UK. The scale of the business opportunity for regional and local breweries, pub chains and pub companies over the summer of 2014 shouldn’t be underestimated.
Record TV viewing figures are expected for the World Cup football tournament and owners of pubs, bars, hotels and restaurants who are looking for ways to capitalise on the competition can provide outdoor screening of World Cup matches with the Aqualite range of IP66 rated waterproof, weatherproof and football fan proof range of outdoor TV screens.
The hospitality sector has been hit by both a combination of poor trading conditions and the bad weather. This summer is the time to claw it back, and an outdoor screen will provide an additional attraction to customers and turns unproductive outdoor spaces into revenue generators.
Kim Menen of Aqualite Outdoor advises, “These great sporting events are a real boon for publicans and bar owners especially if they have outdoor smoking areas, beer gardens or terraces. By installing an outdoor TV owners can attract customers, boost trade and allow their customers to enjoy the World Cup football along with the good summer weather. ”
The rate and return on an investment in outdoor TV screen installations is pretty impressive.
The economics are fairly straightforward from an end user’s perspective. A moderately busy town or city pub can turn over £2,000 to £3,000 in an hour. By providing entertainment, publicans and bar owners can extend the busy period before and after World Cup screenings. They can also increasing the capacity of the pub, bar or hotel by making an outdoor space productive. The rate and return on an investment in outdoor TV screen installations is pretty impressive.
Ordinary indoor TV screens are not robust enough to withstand the damp, heat and dust and simply placing the screen in some form of weatherproof container or enclosure can hamper the picture quality or restrict viewing angles. The Aqualite range of outdoor display screens can withstand the extremes that a European summer can produce be it bad weather or good weather and also gives viewers the very best viewing experience.
AquaLite Outdoor TVs are made in 32” 42” 55″” & 65″” screen sizes and are designed with stylish weatherproof casings, waterproof cables casino online and connections, 6mm toughened glass. An anti glare film and reflective coating for high visability outside in broad daylight and bright sunlight. The AquaLite LCD, LED, HD TV screens, panels and monitors deliver crystal clear digital images in all weather conditions and any enviroment: rain, sleet, snow, ice, high humidity, low humidity, heat, sunlight, dust and even insects.
Kim Menen explains that, “”A common problem with taking indoor TVs into direct sunlight is the affect on readability. Even indoors, I’m sure most people have experienced the annoyance of sun glare while watching TV at some point on a hot afternoon but the problem is many times worse outdoors. Whilst all the AquaLite Outdoor TV screens are coated 4 times with anti reflective coatings on both sides of the glass, glare can never be totally removed. So if you wish to remove even more glare for those extra bright sunny days then we have the answer. Removing unwanted glare by a further 65% the AqualIte Anti Reflective Film does the job nicely and can make the difference between viewers enjoying the game or staying at home to watch it there. “”
During the last World Cup everyone ordered at the last minute and some customers were disappointed as they ordered too late. Place your orders for outdoor TV screens 6 to 8 weeks before the start of the World Cup this summer.
Aqualite Outdoor TV screens will keep your customers flowing in this summer and in the future. For UK and European trade and export enquiries or to find your local Aqualite Outdoor TV screen supplier, distributor or installer please telephone 00 (44) 207 449 1775 or contact us.